About Display Ads – Creation & Campaign setup
Google Display Ads are the ads that appear on over 90% of websites, apps, and videos on the internet as part of Google’s Display network. These ads are very profitable for businesses because they guarantee that the ads will appear on the targeted buyer persona without requiring a lot of offline marketing. These advertisements are visually appealing and captivating due to their animation, movement, interaction, and inclusion of images, videos, and interactive banners that convey the business’s image and services it provides. These advertisements are typically targeted based on a variety of actions that consumers engage in when using their Android phone or browsing the internet, including their demographics and online behaviors, which are tracked by Google cookies. Once one’s targeting is established, they can move forward with campaign creation and ad setup.
