Digital marketing methods include Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Campaign Marketing, Social Media Marketing, E-mail Direct Marketing, Social Media Optimization. The potential reach of social media is indicated by the fact that in 2015, each month the Facebook app had more than 126 million average unique users and YouTube had over 97 million average unique users.
The most effective channel for helping firms raise their profile is digital marketing. With the use of digital marketing, information can be shared instantly throughout the globe through a variety of communication channels. Virtual communication between brands and their customers is now simple thanks to digital platforms. Search engine optimization (SEO), search engine marketing (SEM), content marketing, campaign marketing, social media marketing, email direct marketing, and social media optimization are examples of digital marketing techniques. The fact that the Facebook app had over 126 million average unique users per month in 2015 and YouTube had over 97 million average unique users per month shows the potential reach of social media. We are able to keep a far closer eye on our competitors thanks to digital marketing.
Digital marketing is far more cheap and cost-effective than traditional forms of advertising and promotion. Digital marketing and conventional marketing strategies do not work in isolation from one another. Only hard copy marketing materials are used by digital marketers to deepen their connection with a contact, referral partner, or client. Let us take an example where firms choose not to invest in radio or television advertisements, but we nevertheless distribute brochures to potential clients. It seems that the most effective strategy will be a multi-channel one that combines the distinct advantages of paper with the ease and accessibility of digital. Since Google introduced its Double Click online approach, digital marketing has grown to be such a potent network of advertising that the world has become.
With our guidance, you’ll start creating a digital marketing plan which incorporates the key strategic components and utilizes a variety of digital channels and campaign tactics. At the end of the day, you’ll leave the course feeling empowered to return to your workplace and contribute to effective digital decision making.
Upon completion of our Digital Marketing course, you’ll have gained the skills to:
- Understand digital marketing and its disruption of the traditional marketing mix
- Be aware of the online consumer journey and how to effectively target your customers
- Be aware of the online consumer journey and how to effectively target your customers
- Set clear objectives for the different digital marketing channels
- Understand how to write a digital marketing plan
Why should I take the course?
Whether you’re new to digital marketing or a marketer looking to enhance your digital knowledge and skillset, this course will cover the fundamental principles of digital marketing and will provide you with an opportunity to examine the impact of these on your own business environment.
